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In this post, we’re going to cover some of the top companies that allow you to take part in car wrap advertising. But first, a few important bits of information.
What Is Car Wrap Advertising?
Car wrap advertising is a marketing method where your vehicle is wrapped/covered in vinyl. The purpose of this is to turn your car into a sort of moving billboard that catches the attention of people around you while driving around town, which costs companies a lot less than traditional advertising.
The good thing about these vinyl sheets is that they’re easy to remove and replace if necessary, but drivers that engage in this marketing method will still need to wrap their heads around the idea of their vehicles being covered in decals. That said, it's an alternative way to earn passive income that complements your day job and an easy way to earn money from a small investment.
There are two ways you can wrap your car: you can either cover it partially or completely. The former will cover either side of the vehicle (or a smaller portion of it), and the latter covers the entire car in decals (including all windows except for the windshield).
Depending on the company that your car will advertise for, the wrap may also warrant a change of the car’s colour, or it may need to include text for a specific marketing campaign.
How Can I Make Money By Advertising On My Car?
Companies that pay you for engaging in car wrap advertising have their own unique set of requirements, which they’ll outline on their websites in order for you (or anyone interested) to easily find the information they need to apply (or see if the company is legitimate or not).
Driver application forms or processes can also be found on the company’s website as well, and these forms will ask you a few questions related to the most common driving routes you take. The company will then match people whose driving routes match the target audience of certain brands, and they’ll wrap the car with the advertisement so that you can start driving normally shortly after. Isn’t technology wonderful?
It’s worth mentioning that some companies may require you to log into an app so that they can calculate your mileage or hours and compensate you appropriately, so remember to pay close attention to the task at hand so you’re fully aware of what you’ll need to do.
The company will also need some information about the model of the car and how many hours you usually spend driving. This gives them a better understanding of how much value for money they’ll be able to get — after all, their goal is all about getting as much exposure to the advertisement as possible.
How To Avoid Scammers When Car Wrap Advertising
Believe it or not, there are plenty of scammers out there when it comes to car wrap advertising, and if your intention is to get paid to advertise with your car, you simply can’t afford to let your guard down in this regard. It’ll be up to you to conduct background checks and research to make sure that there aren’t any traps along the way.
One of the first steps you can take is checking the application process to ensure that it’s legitimate and formal. It should ask for things such as the car’s manufacturer and model, as well as your driving history.
A request for an application fee is usually a red flag, considering that legitimate car wrap advertising companies generally don’t ask for them in the first place. A reputable company will also require proof of car insurance and tend to decline applications from drivers with cars that fail to meet the insurance requirement of the state that the driver resides in.
Another aspect you should thoroughly check is the contact details, which should include a contact number and email address that you can test as a driver. Customer service details are a must-have, and if these look suspicious, then it’s best to look for opportunities elsewhere.
5 Legit Car-Wrap Advertising Companies
Now that you know what car wrap advertising is and what you should look out for, here are 5 legitimate car wrap advertising companies that will pay you to advertise on your car.
#5 Carvertise
Carvertise is an advertising company based in Delaware. It hires thousands of drivers throughout the U.S., and it has partnerships with brands in the following cities and their surrounding areas:
- Boston
- Chicago
- Dallas
- Los Angeles
- New York City
- Philadelphia
- Wilmington, Delaware
Their application process requires basic information (such as your full name, email, and phone number), so it’s a relatively short form that you’ll need to fill out on their website.
Once your application has been accepted, the company will cover your car in decals and pay you through a direct deposit to your bank account. When the campaign ends, Carvertise will remove the car wrap advertising themselves.
One very considerable upside Carvertise has is that there is earning potential even when you park (provided that you park the car in certain areas at a specific time of day). By doing this, you can increase your earnings and get paid even despite the fact you’re not driving. Carvertise also allows you to take part in as many or as few campaigns as you want.
There is, however, a pretty particular requirement that you need to be aware of — the car needs to be relatively new (a model from 2008 or newer). You’ll also need to drive a minimum of 30 miles per day and have a clean driving record.
You can expect to earn anywhere between $300 to $1200 per campaign using Carvertise.
#4 Wrapify
Wrapify is a car wrap advertising company that was established in 2015. They partner with advertisers interested in rolling billboards and they hire drivers looking to earn some extra money, compensating them based on how far they drive. To date, Wrapify has over 250,000 users registered as drivers.
The application process for becoming a Wrapify driver begins with a background check — among the most important requirements, you’ll need to have had less than two accidents in the last three years, and you must also be 21+ years old. Once your application has been accepted, you’ll need to drive at least 50 miles per day — if you break the contract or remove the car wrap, you will be held accountable and you’ll need to pay a termination fee. An additional requirement of the company is that car models must be newer than 2010 and the vehicle shouldn’t have any major visible damage.
Signing up to become a driver using Wrapify requires downloading the company’s app and information on your usual driving routes. The app will then track your car as your drive and will notify you about suitable campaigns based on the path you take, which means that the type of offers you’ll receive depend on your driving habits.
Earnings are based on how many miles you drive around within a campaign zone (usually within a 50-mile radius of the brand’s location). In general terms, you’d be able to earn anything from $190 to $450 monthly working for Wrapify.
#3 StickerRide
StickerRide is a car wrap advertising company that has recently entered the U.S., originally coming from Europe. It’s used by over 40,000 drivers and the app connects them with advertising options that capture the attention of their target audiences.
You must download this app and register your car to qualify as a driver. Once that’s done, you can browse through active car wrap campaigns, and once you’ve chosen a campaign, you’ll head over to one of the company’s specified locations. The company will then wash your car and apply the advertising stickers, and as soon as the decals have been applied, you can start earning money.
One upside is that you have the freedom to choose campaigns at will. There are also options to earn more by participating in “flash mobs” or “quests” where you need to perform certain tasks — for example, photographing the car in a well-known location.
One of the downsides to StickerRide is that you’ll need to activate the app each time you drive. This is so that the company can calculate the number of miles driven to work out the payment, but it could be problematic for you, considering that failing to do so means that you’ll lose out on payment for that commute. Another potential downside is that certain campaigns require a specific car model, and you won’t know if your car is suitable unless you apply to a campaign.
Regarding compensation, your tariff will be multiplied by each mile driven — these tariffs are calculated based on factors like decals displayed, location, time, and car type.
#2 Free Car Media
Free Car Media is another legitimate car wrap advertising company. To apply, you’ll need to fill out an online application form, and, once approved, the company will contact you via email to explain the details of the campaign or the program. After that, you’ll need to apply the ads yourself, following the instructions provided by the company.
If you agree to have an ad placed around the entire car, though, then the company will provide information about where you can go to get the car wrap placed professionally. As soon as the car wrap is done and you’re off on your first drive, you’ll start earning money.
The main benefit of going with this company is that you have a lot of options as far as ad placement and size are concerned. For example, if you don’t really like the idea of having your entire car wrapped in decals, you can simply place one decal on your rear window.
The cons of going with Free Car Media are, for starters, that you’ll need to apply some of the advertisements yourself. Campaigns can also be quite long — in fact, some drivers might need to have an ad placed on their car from 6 to 24 months.
You can, however, reject ads that you aren’t interested or comfortable with. Declining programs does not mean that you won’t qualify for future programs — you’ll still be eligible when another program becomes available.
The expected earning potential starts from $50 per month for rear window advertisements, but drivers with Free Car Media have an earning potential of up to $400 per month if they wrap their entire car.
#1 ReferralCars
ReferralCars is a car wrap advertising company that stands out from the rest because they offer drivers commission-based reimbursement on top of the specified base pay. This means that, depending on whether or not the chosen campaign is commission-based, drivers working for ReferralCars have the chance to increase their earnings.
The application process begins by entering your ZIP code and browsing through area-specific campaigns shortly after. After that, you will have to fill out an online application form that asks for plenty of details (such as the total mileage driven on your car, how old it is, whether or not it has insurance and more).
Once the company accepts your application, you will be contacted by an account manager to give you more information about the campaign. If you agree to the conditions of the campaign, you’ll need to pay a shipping fee so that the decal needed for the car wrap can be sent to you. Then, you’ll need to verify the decal through the company’s website with a keyword that will also be sent to you.
Through this lengthy application process, the company can accurately track sales to specific drivers. You’ll need to place the decal on your car and send a photo to the company for proof. Once you’ve done that, you can start earning money, but be aware that ReferralCars will ask you to periodically send photos of your vehicle as proof that the decal is still on.
One noticeable advantage of working for ReferralCars is that they only apply small decals to your car. Another benefit worthy of consideration is that they also have an earnings guarantee, which means that you’ll be able to earn money (or get gift cards) within 90 days after accepting a campaign.
The main cons of working for ReferralCars is that you’ll need to pay a shipping fee for the decal to be sent to you, and you’ll need to apply the decals yourself once you receive them.
In Summary
There are plenty of reasons why you might need to make some extra passive income, and there are few ways that are as easy to do so as car wrap advertising. You won't earn $100k a year just by placing ads on your car, but those ads will get you closer to that goal.
It’s worth mentioning that scammers exist in the car wrap advertising industry, though, so rushing for the first opportunity to get paid for advertising on your car is ill-advised. Above all, you need to make sure that you conduct some thorough research into a company before committing to it, as making a wrong move here can lead to losing money instead of making it.